

On October 22, 2020, Del Rey posted behind-the-scenes footage for a music video to both her Instagram and Twitter accounts. When the album tracklist was shown to include Yosemite, the involvement of Rick Nowels was also confirmed. In Interview magazine, it was revealed that Del Rey produced the entirety of the album along with Jack Antonoff. Del Rey also tagged Neil Krug, the photographer who worked on the Ultraviolence cover, in the caption, leading fans to suspect he may be involved in the visuals for the new album.

In her announcement, she also mentioned that she and her team were filming a music video for the title track " Chemtrails Over the Country Club". She later archived the post but the video remained available on her Facebook page.ĭel Rey announced in an Instagram post that the song " Let Me Love You like a Woman" would be released as a single on September 1, 2020. On August 6, 2020, Del Rey posted a snippet of the track " Tulsa Jesus Freak" to her Instagram. These claims were later proven to be true in a video posted by Del Rey to her Instagram on May 25, 2020, where she announced the new title Chemtrails over the Country Club.

On November 6, 2019, a fan posted to Reddit that Del Rey had told her White Hot Forever may not be the album title. Del Rey also revealed that the record would sound similar to her previous album, Norman Fucking Rockwell!. Del Rey estimated that the record would most likely be released within 12 to 13 months of the interview, in 2020, as a surprise release. In the interview, she announced that the title of the project would be White Hot Forever and explained that parts of the album had already been written.
